SiriusDecisions 2017 Summit Europe, held from 4 th to 5 th October at Hilton Metropole UK is also the 8th annual event this year. It is the best platform with extensive learning opportunities composed of general session to unveil the latest B2B research and insights, intimate breakout sessions with SiriusDecisions analysts on niche topics, and customer case study presentations, all focused on operationalizing our growth strategy. This conference should deliver a great ROI as it gives an opportunity to learn how to better implement, operationalize and justify your marketing initiatives, with the confidence that the information you're receiving is from proven fact-based operational intelligence. While we are all jam packed with gearing up with SD Europe, we have to pull up our sleeves to get ready for SD Technology Exchange too which is held from 30 th October to 1 st November 2017, Austin. This is the most intensive learning opportunity to get the most from our SiriusDecisions investment. The conference itself is composed of keynote sessions during which analysts and guest speakers will share case studies on how they address technology challenges, as well as illustrate successes that help streamline practices. The event also will include breakout sessions focused on specific topics focused on aligning sales and marketing stacks, as well as operationalizing our growth strategy. Join SMARTe along with 600+ of your peers for these conferences where you'll hear 100% new content from top SiriusDecisions analysts and leading B2B marketing and sales organizations to help take you take your technology investments to the next level.Marketing strategy Tags: B2B Marketing Funnel SiriusDecisions Waterfall Looking at the agenda for this year’s SiriusDecisions Summit, there is mention that during the Wednesday Keynote sessions, the Demand Waterfall will be updated for the first time in 5 years. “It is time once again to evolve this iconic model to provide B2B organizations deeper insight and enhanced visibility into demand creation performance.”īack in 2012 I wrote a two-part perspective on the re-architected Demand Waterfall after the summit that year and to this day those articles still get high traffic on our website – so clearly it remains a popular topic. Indeed, most B2B marketing leaders would agree that the waterfall is one of the most important frameworks from the past decade. I took a look at the bullets on the Summit agenda and thought it might be interesting to speculate how the Waterfall might be updated. I also looked back on my posts from 5 years ago to see how much of my thinking has changed and how MarketOne’s proprietary frameworks have evolved. “Discover how the Demand Waterfall® is changing to accommodate a more account-centric approach to demand creation and demand management” Taking a contact-centric view of the waterfall has its complexities, but determining a buying stage for a target account is even more of a challenge. For starters, consider how much the buying process differs between SMB and large enterprise accounts.
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